Individual Sentiments - Before the brand was founded in 2009, Yoko Ito used to be an integral part of the Carpe Diem team, led by Maurizio Altieri. By reimagining classical suit in the Japanese manner, Ito creates a unique train of light strictness, skillfully juggling with textures and forms. Perfectionist art of tailoring intertwined with an extraordinary vision of regular things set Individual Sentiments apart from other brands.